Great candidates are hard to come by, which means that how you write your job advert has a huge impact on the candidates you can attract.
At any point in time there are over 1 billion job adverts posted online.
Research has shown that candidates spend less than six seconds reviewing jobs adverts. Writing a job advert to attract talented candidates to your roles is like writing a sales document to attract customers to your product.You have 6 seconds where candidates will either chose to read on or move on to the next posting. So it’s worth investing a bit of time upfront to design and write a job advert that has an impact.
At RoleMapper, helping users design jobs with impact is our core business. We have consolidated millions of data points along with a vast body of empirical research to bring you the 10 key steps to creating a great job advert:
STEP 1: Create a job advert not a job description
STEP 2: Use structure to guide the reader
STEP 3: Think carefully about your job title
STEP 4: Sell the job and the opportunity
STEP 5: Describe your company and your working environment
STEP 6: Summarise the key responsibilities
STEP 7: List out your requirements, but think carefully about what you ask for
STEP 8: Provide details on the location & Flexible Working options
STEP 9: Describe the benefits candidates will get when joining you
STEP 10: Keep your writing simple and inclusive
Need help creating inclusive job adverts? Our job advert toolkit gives you everything you need:
- A guide to creating great job adverts
- Job advert template
What's the difference between a job advert and a job description?
We’re a team of experts from all areas of the HR, talent, diversity and HR Tech space. We understand the challenges organisations face when it comes to managing data and job documentation.
Through intelligent job design, delivered through the RoleMapper platform, we help organisations take control of the document and data chaos, while building inclusive workplaces.