Great candidates are hard to come by, which means that how you write your job advert has a huge impact on the candidates you can attract.
At any point in time there are over 1 billion job adverts posted online
Research has shown that candidates spend less than six seconds reviewing jobs adverts. Writing a job advert to attract talented candidates to your roles is like writing a sales document to attract customers to your product.
You have 6 seconds where candidates will either chose to read on or move on to the next posting. So it’s worth investing a bit of time upfront to design and write a job advert that has an impact.
At RoleMapper, helping users design jobs with impact is our core business.
We have consolidated millions of data points along with a vast body of empirical research to bring you the 10 key steps to creating a great job advert:
STEP 1: Create a job advert not a job description
STEP 2: Use structure to guide the reader
STEP 3: Think carefully about your job title
STEP 4: Sell the job and the opportunity
STEP 5: Describe your company and your working environment
STEP 6: Summarise the key responsibilities
STEP 7: List out your requirements, but think carefully about what you ask for
STEP 8: Provide details on the location & Flexible Working options
STEP 9: Describe the benefits candidates will get when joining you
STEP 10: Keep your writing simple and inclusive